SP – Proyectos

Recent Projects


  • Designed national marketing strategy & ongoing management for an educational SaaS product

  • Led product development and pilot rollout for a new commercial lending product

  • Developed a business intelligence & data science infrastructure strategy and roadmap for the financial planning function in a research & development organization

  • Performed text mining and automated classification for an IT support services organization

  • Built regional economic growth forecasting and diagnostic model using econometric and demographic data

  • Completed a credit and underwriting audit and strategic assessment for a secured retail lending business

  • Taught live online and in-person training classes for a leading analytics software provider

Analytics Methods


  • Predictive Modeling (both categorical and continuous): linear/ridge/lasso regression, MARS, logistic regression, GLM, SVM, decision trees, random forests, naive Bayes, k-nearest-neighbors, neural nets, deep learning

  • Time Series Forecasting

  • Clustering

  • Text and Web Data Mining

  • Survey Design & Analyses

  • Monte-Carlo Simulation

  • “Big Data” technology using SQL, NoSQL, Hadoop, Spark, and cloud-based infrastructure (AWS)

  • Experience with various analytics software including RapidMiner, SPSS, Xeno, XL-Stat, XL-Sim, SQL, R, SAS

  • Experience with Business Intelligence Dashboard tools such as Qlik, Tableau, Domo

Industries/ Sectors Served


  • Financial Services - commercial lending

  • Financial Services - consumer lending (both secured and unsecured)

  • Education - Software (SaaS)

  • Information Technology - Services

  • Information Technology - Software

  • Pharmaceuticals

  • Medical Devices
  • Building and Construction Products

  • Scientific - R&D

  • Retail - Consumer Goods

  • Consumer Services - Yard & Garden
  • Professional Services - Business Consulting


Analytics Domains


  • Customer Segmentation and CLV

  • Customer Acquisition, Cross-sell, Attrition & Win-back

  • Loyalty Program Measurement & Growth

  • Direct Response Modeling

  • Credit Default, Underwriting & Fraud

  • Retail Store Benchmarking

  • Sales Forecasting (Revenue & Profit)

  • Analytic CRM Strategy Development

  • Direct Marketing Campaign Design, Tracking & ROI Measurement

  • New Product Design  

  • Topic and Sentiment Analysis

  • Data Mining & Analytics Training

  • Analytics Software & Tool Evaluation

  • Business Intelligence, MIS/Reporting, Dashboarding, and Data Visualization