Resources

PUBLICATIONS:

2-Part Blog Post: Data Science in the Cloud – Installing RapidMiner Server on Amazon Web Services

  • Publisher:  RapidMiner Blog
  • Publication Date:  November 2016

With the new edition of RapidMiner Server, there is now a free server version available for proof-of-concept use. My guest post on the official RapidMiner company blog provides detailed instructions for installing and configuring a complete RapidMiner Server instance in the AWS scalable cloud infrastructure.

Part 1

Part 2

Top 10 Challenges of Field Sales in Pharmaceutical Marketing

  • Publication/Publisher:  Healthcare Sales & Marketing Online
  • Publication Date:  February 9, 2016

Pharmaceutical companies today have a big challenge—how can they allocate their sales and marketing budgets most effectively to achieve their corporate goals?  But in spite of major factors moving against field sales, the ratio of accessible and active HCPs to field sales reps has only experienced a modest increase. The market is ripe for disruption. You can download this article here.

3-Part Whitepaper Series: The Top Objections to Testing (and Why They’re Wrong!)

  • Publication Date:  January 2015

Testing is a central technique in order to utilize analytics to unlock business value, but there can still be a lot of resistance to testing from various business constituents.  Read this short whitepaper series to understand the top objections to testing and how to overcome them.

Part 1: The Importance of Testing

Part 2: Objections – Testing is Expensive and Uncertain!

Part 3: How to Make Testing Successful

BI and Analytics Tools Interview

  • Publication/Publisher:  TechTarget
  • Publication Date:  April 17, 2014

Interview regarding new ways to extract value from data through the use of business intelligence (BI) and analytics tools. TechTarget’s annual IT Priorities Survey found that BI, analytics and data warehousing projects topped the list of planned software initiatives in global organizations. You can download the article here.


PRESENTATIONS:

Cross-Sell Modeling for B2B Database Marketing

  • RapidMiner World 2014 Conference
  • August 19, 2014

Presentation at RapidMiner World 2014 explaining how to use RapidMiner to provide cross-sell solutions to B2B customers. Solution involved automated sales data and market basket analysis along with real-time recommendation engine.

Link: https://www.youtube.com/watch?v=PHeqDZnIpeM

Automated Event-Triggered Marketing

  • RapidMiner Wisdom Europe 2015 Conference
  • September 1, 2015

Presentation at RapidMiner Europe 2015 conference explaining how to automate event-triggered marketing based on severe weather events using machine learning in RapidMiner. Solution involved automated data ETL, sales & event correlation analysis, customer segmentation, and marketing automation.

Link: https://vimeo.com/147767391

Improving Customer Service with Text Mining

  • RapidMiner Wisdom 2018 Conference
  • October 12, 2018

Presentation at RapidMiner Wisdom 2018 conference explaining how to use RapidMiner to improve customer service by conducting text mining on call transcript data. Solution involved automated data retrieval & ETL, text data processing, custom machine learning model construction, and model deployment.

Link: https://youtu.be/e4kZXw-FEDs