Recent Projects
Designed national marketing strategy & ongoing management for an educational SaaS product
Led product development and pilot rollout for a new commercial lending product
Developed a business intelligence & data science infrastructure strategy and roadmap for the financial planning function in a research & development organization
Performed text mining and automated classification for an IT support services organization
- Built regional economic growth forecasting and diagnostic model using econometric and demographic data
Completed a credit and underwriting audit and strategic assessment for a secured retail lending business
- Taught live online and in-person training classes for a leading analytics software provider
Analytics Methods
Predictive Modeling (both categorical and continuous): linear/ridge/lasso regression, MARS, logistic regression, GLM, SVM, decision trees, random forests, naive Bayes, k-nearest-neighbors, neural nets, deep learning
Time Series Forecasting
Clustering
Text and Web Data Mining
Survey Design & Analyses
Monte-Carlo Simulation
“Big Data” technology using SQL, NoSQL, Hadoop, Spark, and cloud-based infrastructure (AWS)
Experience with various analytics software including RapidMiner, SPSS, Xeno, XL-Stat, XL-Sim, SQL, R, SAS
Experience with Business Intelligence Dashboard tools such as Qlik, Tableau, Domo
Industries/ Sectors Served
Financial Services - commercial lending
Financial Services - consumer lending (both secured and unsecured)
Education - Software (SaaS)
Information Technology - Services
Information Technology - Software
Pharmaceuticals
- Medical Devices
- Building and Construction Products
Scientific - R&D
Retail - Consumer Goods
- Consumer Services - Yard & Garden
- Professional Services - Business Consulting
Analytics Domains
Customer Segmentation and CLV
Customer Acquisition, Cross-sell, Attrition & Win-back
Loyalty Program Measurement & Growth
Direct Response Modeling
Credit Default, Underwriting & Fraud
Retail Store Benchmarking
Sales Forecasting (Revenue & Profit)
Analytic CRM Strategy Development
Direct Marketing Campaign Design, Tracking & ROI Measurement
New Product Design
Topic and Sentiment Analysis
Data Mining & Analytics Training
Analytics Software & Tool Evaluation
- Business Intelligence, MIS/Reporting, Dashboarding, and Data Visualization